Web Page Optimization

Web Page Optimization

Web page optimization is about making web pages so that they are more likely to be found and highly ranked by the search engines. It is the main part of the the overall website optimization (optimisation) process.

The reason why is simple.... Most web pages are found by people searching using a search engine like Google or Yahoo, and for most websites, search engines are the major source of traffic.

Do Web Pages need Optimization

Web Page Optimization is a must if you want or need to improve your website search engine ranking. However what if you are using other promotional methods and aren't really worried about a good search engine ranking?

Well in this case many would say forget the optimization. However; the reality is that all web pages need some basic optimization. By not optimizing your pages you are not only wasting potentially valuable traffic, but , what would you say if one of your clients phoned and said -

 "Hi Jim I was looking for your website on the Internet to check on one of your products but couldn't find it! - You do have a website ? don't you?"

Surely you want to be found when someone types your company name into a search engine!

Local Search and Web Site/Page Optimization

Most people see the Internet as global and hence not really relevant to a small local business. That used to be the case but that situation is changing rapidly with local search.

The major search engines (2005) are all introducing a local search capability. It is only a matter of time before local search replaces the yellow pages for locating local businesses and services.

You may be plumber in "Never never land" and be of no interest to someone looking for a plumber in Texas but surely you want to be found when someone types:-plumber "never never land" into a search engine.

So surely a web page that starts:

Jones the plumber serving the needs of the local community covering never never land and surrounding areas including under milk wood etc.

is better than one that says:

Jones the plumber serving the needs of the local community since 1955.

Whether you are making you own website or employing a web designer/company you need to be aware of basic website/ web page optimization techniques and make sure that at the very least you do the basics.

Related articles and resources:

•  Part 1 Optimizing title and heading tags
  
• Part 2- optimizing the meta description and keyword tags.
  
• Part 3- Optimizing Headlines and body content (the main page text)
  
•  Part 4- Optimizing Alt images and links